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Search Engine Optimization - The Basics and Why Websites Need It

Posted on July 10, 2021 by Hilario Tomory

All of us know that the most targeted traffic we can get for our websites is from search engines. For those who have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it at no cost.

I will outline in this article the basics you must know to begin using the optimization the right way and, if you read it carefully, you'll discover how to be one step forward most.

If you would like a complete optimized website you need to take care of both onsite and off-site optimization. I will first outline the fundamentals of on-site optimization.

Title Of The Page

The title of the webpage is among the most crucial elements of onsite optimization. Your name must contain your primary keyphrase of the page,also be certain that the title describes just what the page is all about.

Meta Description Tag

The meta description tag usually consists of 160 to 180 characters including spaces. You need to be certain it describes what the page is all about and, because it is going to appear as a description of your page in serps, you need to write it in a way to make the readers interested in your website. But also do not forget to include the primary keyphrases in it.

Meta Keywords Tag

For some meta allowed search engines, the meta keywords tag used to be among the most important factor after description and title. In the meta description tag include the keywords and keyphrases from your title, description and a few other important key terms but try not to exceed 20 words.

Heading Tag

Each page must contain at least one heading tag. You need to put it at the peak of the page and should include your main keywords/keyphrases. Be sure that all the heading tags are related to the content of the page.

Alt Tag

When you put your cursor over a picture a text will popup. This text is the alt text. Try not to stuff keywords or keyphrases in it. Make sure it will explain the picture and will include your most important keywords/keyphrases.

Content Of The Page

Together with the name, the content weights for many major search engines. You'll need to write it to grab users attention and include all of your keywords and keyphrases in it in a balanced manner. A fantastic thing you can do for your website is to include at least a new page every week to give users a reason to go to your website again.

If you are going to build all your pages so to all this basic suggestions, in the off-site optimization viewpoint, your pages will be optimized exactly the way they should.

Though some engines still look closely at the onsite optimization, what you will need to do to attain high rankings is a great link building campaign, also called off-site optimization.

All of us know the value of inbound links for high positions, but search engines algorithms evolved so much that it is not just important the amount of links. Algorithms will take in consideration many different factors such as if the connection your site receive it is an 1 way link or reciprocal link.

Just about all webmasters have just campaigns to construct as many reciprocal links, which can be incorrect, because search engines recognizes them and gives them very little significance.

If you would like to be one large step ahead of your competitors you need to build as many one way links as possible. 1 way links have a very major effect on rankings. The algos will examine the page where you get the link too. The best links you can create are from pages that are optimized to your keywords/keyphrases.

The very best and easy way to do this is writing and submitting optimized topical articles to posts banks on the internet. Together with your article, you may include a brief bio about yourself in which you can put your website URL.